EARTH
Ground what matters.
Earth is the foundation. It represents clear positioning, market understanding, commercial structure and the operating discipline needed to build with confidence.
WHAT we envision
Bringing business to life.
edemio shapes real-world media products adapted to the market and diversifies the revenue behind them.
From strategy to traction. From automation to human impact.
WHY edemio
edemio is derived from three classical elements: EARTH, FIRE and WATER.
These three living elements sit at the heart of edemio’s vision — from life to business. They shape how we help companies build stronger foundations, unlock growth and adapt with clarity in fast-moving markets.
FIRE
Ignite commercial momentum.
Fire is the growth engine. It stands for sharper go-to-market strategy, stronger partnerships, better storytelling, revenue acceleration and market activation.
WATER
Adapt with intelligence.
Water is the ability to evolve. It represents technology, AI and human judgment working together so businesses can move with the market, not against it.
HOW we help
Practical support from positioning to commercial execution.
edemio helps media owners, retailers, platforms and agencies move from ambition to execution across OOH, DOOH, programmatic DOOH and in-store retail media. Every engagement is fixed-scope, founder-led and priced before work starts.
Earth
Market entry and commercial positioning
Earth is the foundation: stronger positioning, market understanding, revenue models and operating discipline that give growth something solid to stand on.
- Market and competitor assessment
- Product adaptation for the local market
- Commercial positioning
- Revenue and pricing structure
- Operating rhythm and governance
Outcome
A named market, a commercial model and a revenue path you can act on.
Fire
Go-to-market, agency partnerships and revenue
Fire is the growth engine: sharper partnerships, sales narratives, ecosystem development and regional activation that move the market.
- Commercial narrative and pitch strategy
- Agency and brand development
- Retailer and publisher partnerships
- Sales enablement and qualification
- APAC and Southeast Asia expansion
Outcome
A sales narrative your team can carry, and live conversations with named agencies.
Water
Retail media and AI-enabled commercial operations
Water is adaptation: technology, AI and human judgment working together to improve workflows, reporting, decision-making and commercial execution.
- In-store retail media monetisation
- AI-enabled commercial workflows
- Reporting and sales operations
- Data-led storytelling
- Future-facing business design
Outcome
A monetisation model and an operating rhythm that runs without extra headcount.
WHO we speak to
For companies navigating the changing media and commerce landscape.
edemio speaks to businesses that need to simplify complex propositions, build trust with the market and turn commercial ambition into execution.
Publishers & media owners
Evolving revenue models in a more programmatic, data-led and automated market.
Agencies & trading desks
Building OOH & DOOH and retail media capability, with the supply access, packaging and trading logic their clients need.
Adtech & martech companies
Entering or expanding across APAC with stronger partnerships and GTM clarity.
Retailers
Building, scaling and integrating in-store media and monetisation models in retail media strategy.
WHO we are
Industry expertise built across the full media value chain.
edemio is built on hands-on commercial experience across agencies, publishers, retailers, adtech platforms, media owners and technology ecosystems — from multinational groups to start-up environments.
0
years of experience
Commercial growth across OOH, DOOH, retail media, digital, programmatic, adtech and omnichannel advertising.
Full
supply chain covered
Brands, agencies, publishers, retailers, media owners, DSPs, data partners, platforms and technology ecosystems.
0
continents operated
Europe, Africa, Asia and Oceania — across mature, emerging and fast-moving commercial environments.
0
campaigns managed
Cross-market campaigns and commercial activations across media, outdoor, digital, programmatic and retail environments.
Sell side.
JCDecaux
UK, France and Thailand
adm-indicia
Singapore, ANZ
Buy side.
Kinetic Worldwide by WPP
APAC
Havas
APAC
Platform side.
Vistar Media
SEA
WHERE we are
Industry contributions, market conversations and work seen across the region.
A curated selection of articles, panels, partnerships and campaign references reflecting the experience behind edemio across OOH, programmatic DOOH, retail media and APAC market development.
The Drum
It’s back to the future for OOH: why experiential is a marketing force
OOH & experiential
MARKETECH APACVistar Media partners with Singapore icon Ten Square for programmatic DOOH advertising
Programmatic DOOH
MARKETECH APACPlan B Media, Vistar Media team up to offer programmatic solutions for DOOH advertising in Thailand and Singapore
Partnerships
Campaign Brief AsiaIPG Mediabrands, Big Tree, Redberry, Seni Jaya + Vistar Media explore the power of outdoor advertising via ‘Beyond Boundaries’ event
Industry event
MARKETECH APACVistar Media expands OOH advertising growth across Southeast Asia
SEA market growth
Marketing-InteractiveWhat are some of the must-know rules and regulations around fake OOH ads in SG?
OOH perspective
Marketing-InteractiveAre OOH ads out as fake OOH ads get more real?
OOH commentary
Marketing-InteractivePlan B and Vistar expand programmatic DOOH advertising in SG and TH
Programmatic expansion
Retail4GrowthMarket trends point to bright future for retail media networks: Expert panel
Retail media
The Moodie Davitt ReportKenzo blooms in unique Bangkok airport partnership with JCDecaux Airport
Airport media
Vistar MediaVistar launches programmatic OOH marketplace in Singapore
Market launch
Vistar MediaGrowth in DOOH: 1 year since Vistar’s Singapore launch
Market education
Campaign AsiaHow programmatic digital out-of-home can help capture the attention of Chinese travellers
Thought leadership
Campaign Brief AsiaUNIQLO’s new UV Protection Wear collection promoted on posters featuring a live UV index
Dynamic OOH
Contact